Parking Discovery & Reservation Platform
Helping drivers find, compare and reserve parking with confidence.
The Problem
Finding parking is often stressful because drivers don’t know where they can park, whether a space is available, how much it will cost, or how far it is from their destination? especially in events or airport areas
The issues from existing workflow
Uncertain availability
Users don’t know whether a parking space will actually be available when they arrive.
Difficult comparison
Price, distance and availability are often difficult to compare across options.
Too much decision-making
Users have to move through multiple screens before they can decide where to park.
The Challenge
How might we help drivers quickly find and confidently reserve the right parking spot near their destination?
Understanding the User
I explored how drivers currently search for parking, what information they consider important, and where uncertainty appears during the journey and also analyzed customer feedback/ reviews to identify recurring pain points across the parking journey
Research focus
- How do people currently find parking?
- What information do they need before choosing a parking spot?
- What makes them trust a parking option?
- When do they decide to reserve?
- What happens when their preferred parking option isn’t available?
The feedback revealed that friction wasn’t concentrated in one screen. The problem wasn’t simply “users need to find parking.” Users needed enough information to feel confident that they had found the right parking.
Four things became clear
Availability is a trust signal
Users need to know that a parking space is actually available before committing to it.
Price needs to be easy to understand
Users want to know the parking cost before making a decision.
Users need to compare options quickly
Distance, price and availability influence the parking decision together.
Booking is only one part of the journey
The transition from reservation to navigation should feel like one continuous experience.
The User Representation
Competitive Analysis
I then looked at existing parking experiences to understand how competitors approached the same journey. I evaluated the end-to-end experience across mobile and web.
Discovery
Parking options are available, but users still need to explore multiple places to compare them.
Comparison
Price, distance and availability aren’t always presented together.
Booking
Reservation is treated as a separate action rather than part of the overall parking journey.
Opportunity
Create a parking experience where users can discover, compare and reserve from the same decision-making context.
Decision
Based on the research, I defined few important features to be included
Show availability early
Don’t make users discover availability after exploring a listing.
Make comparison effortless
Bring price, distance and availability together.
Reduce unnecessary decisions
Help users make the parking decision with fewer steps.
Connect booking to navigation
Once the parking spot is reserved, help the user get there.
The proposed experiences of userflow
OLD:
New
The Solution
Find parking around your destination
The destination becomes the starting point rather than making users search for parking separately.
Compare parking at a glance
Users shouldn’t have to open several parking details pages just to compare basic information.
Understand the parking option
Display all the parking options so that user can decide – Is this the parking spot I want?
Reserve with confidence
The user should clearly understand: Where they’re parking? When they’re parking? How much they’re paying?
Outcome
The redesigned experience brings availability, price and distance into the parking decision, helping users move from: “Where can I park?” to “This is the parking spot I want.”
What I learned
Parking is not just a location problem. It’s a confidence problem.
Users need enough information to make a decision before they commit. Users need enough information to make a decision before they commit.